Celebrates Life and Family
Bowl commercial shines light on pro-abortion groups that objected to
The much-anticipated and maligned Focus on the Family ad featuring Tim
and Pam Tebow aired during the Super Bowl on Sunday.
For weeks, pro-abortion groups had made the media circuit complaining
about the "anti-abortion" ad and calling on CBS to pull it from its
Super Bowl lineup. This, in spite of the fact that none had seen the ad.
When the commercial finally made its debut, Gary Schneeberger, vice
president of ministry communications for Focus on the Family, said the
critics were nearly silenced.
"The buzz since the ad aired has been nothing but, 'What was all the
controversy about?,'" he said. "This wasn't political. This
advocacy. This wasn't controversial. It's an inspirational story
a mother and son who love each other."
Jehmu Greene, president of The Women's Media Center, admitted the
commercial was "benign," but expressed surprise at the humorous
addition of Tebow tackling his mother.
"Some groups like the National Organization for Women have actually
decried the ad for promoting violence against women," Schneeberger
said. "We don't know how to respond to that, except to say that
before our ad aired Snickers had an ad in which 88-year-old Betty White
got fake-tackled in a pool of mud, and there's no news release
I was at the filming of the Focus ad, and I can assure everyone that no
mothers of Heisman-winning quarterbacks were harmed in the making of
There was no shortage of questionable advertising during the big
GoDaddy, the Web hosting company, aired its usual over-sexualized fare,
with no objection from women's groups.
"Those kinds of portrayals," said Schneeberger, "really can lead to
violence against women."
Dan Gainor, vice president for business and culture at the Culture and
Media Institute, said the Tebow ad was one of the more amusing
"The content wasn't the least bit offensive," he said. "(Tebow's)
mother didn't even utter the word 'abortion.' She celebrated
Yet supposed 'women's' groups were up in arms about the ads. The
that those same groups essentially ignored the sexist Go Daddy ads
shows their hypocrisy."
Contact: Kim Trobee
February 8, 2010
to a friend.
The IFRL is the largest grassroots pro-life organization in
Illinois. A non-profit organization, that serves as the state
coordinating body for local pro-life chapters representing thousands of
Illinois citizens working to restore respect for all human life in our
society. The IFRL is composed of people of different political
persuasions, various faiths and diverse economic, social and ethnic
backgrounds. Since 1973 the Illinois Federation for Right to Life has
been working to end abortion and restore legal protection to those members of the
human family who are threatened by abortion, infanticide and euthanasia. Diverse though we are, we hold one common belief - that
every human being has an inalienable right to life that is precious and must be protected. IFRL is
dedicated to restoring the right to life to the unborn, and protection
for the disabled and the elderly. Click here to learn more about the IFRL.