Reconsider Pro-Abortion Views After Watching Super Bowl Ad
About 6 percent of those who watched the pro-family Tim Tebow ad during
the Super Bowl said it made them reconsider their views on abortion,
according to a study by the Barna Group.
That comes out to about 5 million people.
Political and social pundits spilled a lot of ink in the weeks running
up to the Super Bowl on the ad featuring Tim and Pam Tebow.
In the 30-second spot, produced by Focus on the Family, Pam alluded to
her decision to keep her son despite the medical danger of carrying him
to term. Tim, of course, grew up to be a Heisman Trophy winner.
David Kinnaman, president of the Barna Group, conducted the survey one
week after the game, to see how the ad was perceived.
Among the findings:
Forty-three percent of those who tuned in to the game saw the ad. That
amounts to every fourth person in America.
Six in 10 who saw the ad said they had heard about it prior to the
More than 3 in 4 who saw it said it was a positive ad.
Two out of 3 viewers who self-identified as pro-abortion said the ad
Gary Schneeberger, vice president of Ministry Communications at Focus
on the Family, said one goal was to bring the issue of life to the
"This ad is a way to get a dialogue going in the culture, which
happened for two weeks in advance of the ad airing," he said, "where we
talked about the issue of life and the sanctity of human life."
Kinnaman said the ad was a game-changer.
"Asking people to think about something differently rather than telling
them what to think," he said, "may be something of a standard for the
Contact: Steve Jordahl
February 15, 2010
to a friend.
The IFRL is the largest grassroots pro-life organization in
Illinois. A non-profit organization, that serves as the state
coordinating body for local pro-life chapters representing thousands of
Illinois citizens working to restore respect for all human life in our
society. The IFRL is composed of people of different political
persuasions, various faiths and diverse economic, social and ethnic
backgrounds. Since 1973 the Illinois Federation for Right to Life has
been working to end abortion and restore legal protection to those members of the
human family who are threatened by abortion, infanticide and euthanasia. Diverse though we are, we hold one common belief - that
every human being has an inalienable right to life that is precious and must be protected. IFRL is
dedicated to restoring the right to life to the unborn, and protection
for the disabled and the elderly. Click here to learn more about the IFRL.